Summary

La Roche-Posay is a skin care brand distributed by L’Oreal Canada. In 2012, the brand requested a campaign to raise awareness about what’s behind the SPF number of sunscreens and educate the public about sun facts.

As a result of the campaign, La Roche-Posay’s Anthelios market share grew by 7.5%, meanwhile the national market shrunk by 10%.

Contribution

Contribution: Client and Project Management, Concept, Storyboard