Mindgeek
Traffic Junky

Summary

Traffic Junky is an online ad creation and reporting tool. The platform was failing to provide clear actionable data to our users so they can manage their campaign effectively. Through Customer Service contacts and user interviews, we learned that the system didn’t meet users expectations and the reporting data didn’t help them improve their campaign strategy. As a result, advertisers were constrained when creating and testing campaigns and therefore, reducing potential revenues.

Goals

• Better streamline the ad creation flow to reflect our users mental model
• Improve the quality and visibility of the report data to help user’s decision making

Contribution

Secondary UX Designer (Customer support interview, User Flows, Wireframes)